Mecca is releasing a new range of products inspired by locations in New Zealand. After some research into their current clientele Mecca decided to aim the first product in this line at middle-aged business men. To appeal to these men and possibly even their wives, the design of the packaging we went for is extremely luxury and elegant. We used a minimal black and gold colour scheme as well as focusing on the craftsmanship of the design to match the luxury quality of the product.
